AI virtual influencers gain ground in India as Myntra, boAt and Titan Eye tap digital creators
Brands are turning to AI-generated characters like Myntra's Maya, Kyra and Naina Avtr for scalable, owned marketing IP. Virtual influencers reportedly drive 7% engagement versus 3.5% for humans, as the global market races toward a projected $163.22 billion by 2034 at a 38.4% CAGR.
AI-generated virtual influencers are gaining traction in India, with brands like Myntra (Maya), boAt, Titan Eye and Amazon Prime Video partnering with digital characters for campaigns, offering scalable, owned marketing IP versus human creators.