Virtual influencers gain ground in Indian brand campaigns with boAt, Titan, Myntra
AI-generated personas like Kyra, Naina and Myntra's Maya are landing brand deals with Collective Artists Network, boAt, Titan Eye and Amazon. Virtual influencers post ~7% engagement versus 3.5% for humans, as the global market races toward $163B by 2034 at 38.4% CAGR.
Indian virtual/AI influencers (Kyra, Naina Avtr, Myntra's Maya, Collective Artists' Kavya) are gaining traction in brand campaigns with partners like boAt, Titan Eye and Amazon, reshaping influencer marketing economics for Indian retail and consumer brands.
Why this matters
Collective Artists Network deepens its influencer bets after its CRO flagged India's split between urban-aspiration and non-urban-trust playbooks, now extending strategy to AI-generated personas across major retail brands.
Retail-brand theme steady with 2,384 signals in the last 90 days.
Also reported by
- Forbes India — Same time