Myntra's 24th EORS: first-time shoppers up 1.3x, 55% from non-metros

Myntra's End of Reason Sale drew 1.3x growth in first-time shoppers, with 55% of new customers coming from non-metro markets. D2C Rising Stars brands saw 40% average demand growth across a catalog of 6 million styles and 5,000 first-time partner brands.

— Filed Fri, 19 Jun, 2026, 15:44 IST · Source YourStory · Updated

Myntra's 24th EORS saw 1.3x first-time shopper growth with 55% from non-metros; D2C Rising Stars brands grew 40%. BeyondSeed showcased D2C cohort at NSE. Phygital Studio builds immersive brand spaces. HealthQuad closed Rs 550 Cr first tranche.

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