Myntra's Singapore launch resurfaces: a June move to test diaspora demand for global expansion
Walmart-owned Myntra launched Myntra Global in Singapore back in June 2025, aiming to reach 12–15% of the Indian consumer base there. The e-fashion platform said the move would test overseas demand and brand performance while India remains its core market, with a goal of serving 100 million-plus customers.
Myntra has launched Myntra Global in Singapore, targeting Indian diaspora demand while testing consumer behaviour and brand performance. The Walmart-owned platform plans wider overseas expansion but retains India as its core growth market, targeting over 100 million domestic customers.
Why this matters
Recent signals on Myntra's Singapore platform launch and Myntra Global's overseas growth play similarly frame the June rollout as a diaspora-led test before broader international expansion.
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