India ad market to scale from $21B to $33B by 2030 as AI shifts marketers to advertising-led growth: Redseer

Redseer report sees AI-driven retail media and agentic commerce reshaping India's ad ecosystem, with Meesho piloting agentic models and InMobi, Affle scaling adtech. Programmatic now 80-85% of digital spend; closed ecosystems hold 70-80% share, delivering 10-20% eCPM uplift and 10-30% conversion gains.

Redseer report sees AI-driven retail media and agentic commerce reshaping India's ad ecosystem, with Meesho piloting agentic models and InMobi, Affle scaling ad

ET Brand Equity · 5/21/2026, 4:52:18 AM · Ask about this →

Redseer Strategy Consultants + Affle + Google + InMobi + Meesho + Meta + mFilterIt +