India ad market to scale from $21B to $33B by 2030 as AI shifts marketers to advertising-led growth: Redseer
Redseer report sees AI-driven retail media and agentic commerce reshaping India's ad ecosystem, with Meesho piloting agentic models and InMobi, Affle scaling adtech. Programmatic now 80-85% of digital spend; closed ecosystems hold 70-80% share, delivering 10-20% eCPM uplift and 10-30% conversion gains.
Redseer report projects India's ad market to grow from USD 21B to USD 33B by 2030, as AI shifts marketers from sales-led to advertising-led models, boosting retail media, agentic commerce (Meesho piloting), and adtech players like InMobi and Affle.