Goafest 2026 calls for 'brands from India' as volume obsession caps value creation
Prasoon Joshi, Rajiv Kumar and Perfetti Van Melle India MD Nikhil Sharma told Goafest 2026 that India's consumer goods sector is trapped in affordability and volume plays, with weak incubation blocking premium, globally competitive brand building.
At Goafest 2026, Prasoon Joshi, Rajiv Kumar and Perfetti Van Melle India MD Nikhil Sharma urged building globally competitive 'brands from India', warning that volume-led growth, affordability obsession and weak incubation are limiting value conversion and premium innovation in Indian consumer goods.
Why this matters
Goafest 2026 sharpens the industry critique that India's FMCG growth is volume-led, echoing wider retail-brand debate around premiumisation and weak incubation pipelines for globally scalable Indian brands.
Retail-brand signals steady at 428 in last 90 days, showing sustained focus on brand-building narratives.
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- ET BrandEquity — Same time