Amul Splits Distribution Into Four Highways, Hands 10,000 Distributors Red/Blue Ocean SKU Cards
Post INR 1 lakh crore turnover, Amul restructures into ambient, chilled, fresh and frozen channels with palletised dispatches. Distributors self-select from 200 red-ocean and 300 blue-ocean SKU cards, unlocking 30-50% storage gains. Blue-ocean lines already clock INR 10 crore/month as Amul pushes into US, EU and Africa.
Amul, post crossing INR 1 lakh crore turnover, restructures distribution into ambient/chilled/fresh/frozen highways with red/blue ocean SKU cards letting 10,000 distributors self-select assortments, plus palletised dispatches and global expansion into US, EU, Africa.
Why this matters
Follows Amul becoming the first Indian FMCG brand past INR 1 lakh crore turnover in FY26 and category wins like its sugar-free chocolate. The four-channel split operationalises that scale for global push.
Retail-company signals steady at 646 in the last 90 days.
Also reported by
- ET BrandEquity — Same time