Modi's gold-restraint appeal puts jewellery OOH and airport ad budgets under review
PM Modi urging citizens to skip gold purchases for a year has rattled jewellery stocks and raised questions over committed OOH and airport ad spends. Brands say existing campaigns will run, but festive media planning and creative messaging could see tweaks in coming quarters.
PM Modi's appeal urging citizens to avoid gold purchases for a year has impacted jewellery stocks and raised questions on OOH and airport ad spends. Brands expect committed campaigns to continue, with possible tweaks to messaging and festive media planning.