Tilaknagar, Diageo push to premiumise brandy beyond India's southern stronghold

India's second-largest spirits category sells 88.5M cases annually but 98% comes from five southern states with mass-market pricing. Tilaknagar (Mansion House), Diageo, Radico Khaitan and John Distilleries are betting on premium SKUs and national distribution to break brandy out of its regional, value-tier box.

Tilaknagar, Diageo, Radico Khaitan and John Distilleries push premium brandy SKUs to expand beyond India's southern, value-tier stronghold.

ET Brand Equity · 5/20/2026, 5:16:33 AM · Ask about this →

Tilaknagar Industries + Diageo India + John Distilleries + Mansion House + Radico Khaitan +