Parle's Melody Goes Global After Modi Gifts Toffee to Meloni; 'Melodi' Meme Lifts 1983-Born Brand
PM Modi's gift of Parle Melody toffees to Italian PM Giorgia Meloni in Rome ignited a viral 'Melodi' meme cycle. Parle CMO Mayank Shah anticipates a sales bump domestically and abroad as Air India, Blinkit, Zepto, and ChemistAtPlay piggyback on the moment for the INR 5.25 confection holding ~5% share since 1983.
PM Modi's gift of Parle Melody toffees to Italian PM Giorgia Meloni in Rome ignited a viral 'Melodi' meme cycle. Parle CMO Mayank Shah anticipates a sales bump
ET Brand Equity · 5/21/2026, 4:52:09 AM · Ask about this →