Parle's Melody Goes Global After Modi Gifts Toffee to Meloni; 'Melodi' Meme Lifts 1983-Born Brand
PM Modi's gift of Parle Melody toffees to Italian PM Giorgia Meloni in Rome ignited a viral 'Melodi' meme cycle. Parle CMO Mayank Shah anticipates a sales bump domestically and abroad as Air India, Blinkit, Zepto, and ChemistAtPlay piggyback on the moment for the INR 5.25 confection holding ~5% share since 1983.
PM Modi gifted Parle's Melody toffee to Italian PM Meloni in Rome, sparking viral 'Melodi' meme moment. Parle CMO Mayank Shah expects traction in domestic and international sales; brands like Air India, Blinkit, Zepto joined the conversation.