Onida plans realty asset monetisation to fund brand revival

Onida is evaluating the sale or redevelopment of assets in Mumbai, Wada and Ratnagiri, with a decision expected by year-end. It will close TV contract manufacturing at Wada, outsource television production and retain washing-machine manufacturing in Roorkee.

— Filed Sat, 25 Jul, 2026, 00:54 IST · Source ET Small Business · Updated

Onida plans to monetise Mumbai, Wada and Ratnagiri realty assets to fund a brand revival. It is closing Wada television contract manufacturing, outsourcing TV production and retaining washing-machine manufacturing at Roorkee.

Why this matters

The asset review supports Onida’s broader rewiring strategy, following its target to grow fivefold in five years and open 100 new brand stores.

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