Onida targets 5x growth in five years with 'rewiring' strategy and 100 new brand stores
Onida is pivoting from contract manufacturing to a branded business, backed by fresh funding from Authum. The plan includes 100 exclusive brand stores in three years, new categories like refrigerators and smart home, and premium TVs, despite a ₹74 crore net loss on ₹670 crore revenue in FY26.
Onida unveils a 'rewiring' strategy targeting 5x growth in five years via 100 exclusive brand stores, new categories like refrigerators and smart home, premium TVs, management rejig, and fresh funding from Authum, shifting from contract manufacturing to branded business.
Why this matters
Onida is shifting from contract manufacturing to a branded model, expanding retail footprint and categories despite an FY26 net loss, signaling a strategic reset backed by Authum funding.
Retail-brand signals are accelerating, up 312600% QoQ.