quick commerce
Signals mentioning quick commerce
- Quick commerce compresses D2C scale-up to 15 months, but 30-35% commissions test margins
- D2C brands hit ₹100 cr in 15 months as quick commerce rewrites consumer playbook
- FRAI flags illicit trade surge, demands curbs on e-commerce deep discounting
- FMCG majors ramp up quick commerce ad spends as Dabur, HUL, Nestle chase premium screen real estate
- FMCG giants pour ad rupees into quick commerce as Q-comm growth eclipses general trade
- Quick commerce doubles to 6% of FMCG sales; Dabur, Britannia lead at 9%
- AIOCD petitions PM Modi to scrap e-pharmacy rules after nationwide chemist strike
- Quick commerce now 70-80% of FMCG online sales; Britannia, Dabur ride the wave