Quick commerce now 70-80% of FMCG online sales; Britannia, Dabur ride the wave
Quick commerce has overtaken traditional e-commerce for FMCG majors, contributing 70-80% of online sales at Britannia, Nestlé and Dabur. With 50M+ monthly users across 250+ cities and Amazon, Flipkart entering the fray, RedSeer projects QC's share of packaged F&B to leap from 4% to 15-20% by 2030.
Quick commerce now drives 70-80% of e-commerce sales for FMCG majors like Britannia, Nestlé and Dabur, with Amazon and Flipkart entering the segment. RedSeer projects QC's share of packaged F&B to rise from 4% to 15-20% by 2030.
Why this matters
Quick commerce continues to reshape FMCG distribution, with packaged goods majors restructuring online strategies around 10-minute delivery as the default consumer expectation in metro and tier-1 markets.
Omni-channel signals steady at 212 in last 90 days, reflecting sustained channel-mix shifts.