Quick commerce compresses D2C scale-up to 15 months, but 30-35% commissions test margins
Blinkit, Zepto and Instamart are vaulting D2C brands like Beyond Appliances, Palmonas and SuperYou to ₹100 crore in 15-18 months, versus 2-4 years via traditional channels. QC could drive 60-75% of online sales by FY26, but 30-35% platform commissions and listing queues squeeze unit economics.
Quick commerce platforms Blinkit, Zepto and Instamart are helping Indian D2C brands like Beyond Appliances, Palmonas and SuperYou hit ₹100 crore revenue in 15-18 months, versus 2-4 years earlier, though 30-35% commissions and listing queues raise concerns.