FRAI flags illicit trade surge, demands curbs on e-commerce deep discounting

At a Guwahati seminar, the Federation of All India Retailer Associations urged regulators to rein in counterfeits, predatory pricing and deep discounting by e-commerce and quick commerce platforms, citing threats to 1 lakh retailers and 5 lakh retailer families dependent on kirana trade.

— Filed Wed, 10 Jun, 2026, 18:59 IST · Source ET Small Business · Updated

FRAI raised concerns at a Guwahati seminar over illicit trade, counterfeits, predatory pricing and deep discounting by e-commerce and quick commerce platforms, urging stronger regulation and a level playing field for kirana stores and small retailers.