D2C brands hit ₹100 cr in 15 months as quick commerce rewrites consumer playbook
Beyond Appliances, Underneat, SuperYou and Palmonas are scaling to ₹100 crore in 15-18 months via Blinkit, Zepto and Instamart, with QC projected to drive 60-75% of online sales in FY26. But 30-35% commissions and tightening listing slots threaten margins as incumbents like ITC, Tata and Parle crowd in.
Indian D2C brands like Beyond Appliances, Underneat, SuperYou and Palmonas are hitting ₹100 crore revenue in 15-18 months, driven by quick commerce platforms Blinkit, Zepto, Instamart, creator marketing and plug-and-play tech stacks, though listing slots are tightening.