FMCG majors ramp up quick commerce ad spends as Dabur, HUL, Nestle chase premium screen real estate

Consumer brands are channeling 20% more into Q-comm platforms for top listings and SEO as D2C rivals crowd shelves. Dabur, Amul, Nestle, HUL and Mother Dairy report 40%+ growth, with quick commerce sales projected to double in FY26 and digital-exclusive SKUs launching.

Dabur, HUL, Nestle and Amul raise quick commerce ad spends 20% chasing premium listings as Q-comm sales grow 40%+ and FY26 doubles.

ET Retail · 5/22/2026, 4:56:38 AM · Ask about this →

quick commerce + Amul + Coca-Cola + Dabur + Hindustan Unilever + Mother Dairy + Nestle +