Quick commerce doubles to 6% of FMCG sales; Dabur, Britannia lead at 9%

Q-comm now drives 75% of Dabur's and 70% of Britannia's online sales, per Kotak. Premium and impulse SKUs fuel the surge, with Nestle at 60% online via q-comm. Emami trails at 2% of total sales as the channel reshapes FMCG distribution economics.

Quick commerce doubled to 6% of FMCG sales; Dabur and Britannia lead at 9%, with q-comm driving 70%+ of their online demand, per Kotak.

ET Small Business · 5/20/2026, 7:08:09 PM · Ask about this →

quick commerce + Britannia + Dabur + Emami + Hindustan Unilever + Nestle + Tata Consumer Products +