FMCG giants pour ad rupees into quick commerce as Q-comm growth eclipses general trade

Dabur, HUL, Nestle, Amul and Mother Dairy are sharply lifting quick-commerce ad spends, chasing premium listings, SEO slots and platform-exclusive SKUs. HUL's Q-comm sales doubled in FY26, Mother Dairy logged 40% YoY Q-comm growth, while overall e-commerce sales rose 25%.

Dabur, HUL, Nestle, Amul and Mother Dairy lift quick commerce ad spends as Q-comm sales outpace general trade; HUL Q-comm doubled in FY26.

ET Small Business · 5/21/2026, 7:07:58 PM · Ask about this →

quick commerce + Amul + Coca-Cola + Dabur + Maggi + Parachute + Tressemme +