Modern Retail
Signals from Modern Retail
- Target sunsets creator storefronts, splits influencer strategy into two tiers with LTK partnership
- Influencer weddings emerge as branded marketing stages for beauty, jewelry and lifestyle labels
- SheerID exec: traditional sales funnel is broken for Gen Z shoppers
- Aerie's no-AI creator program pulls 10,000 applicants in two weeks, hits 12,000 members
- Heineken hikes US soccer marketing spend 189% ahead of 2026 World Cup
- Hims & Hers to launch AI agent for weight-loss journey as GLP-1 landscape shifts
- Maryland becomes first U.S. state to ban shopper-data-based dynamic pricing in grocery
- Amazon retires Rufus, folds AI shopping into Alexa+ as conversational agent
- Marketer AI use jumps to 86% in 2025, but tech skills stall, Modern Retail+ finds
- Starbucks tests wellness lifestyle play with $22 Kahlana Barfield Brown weighted vest