SheerID exec: traditional sales funnel is broken for Gen Z shoppers
SheerID SVP of marketing Lara Compton argues the linear awareness-to-purchase model is obsolete, undone by Gen Z's non-linear path to purchase. Brands need new engagement frameworks built around identity, community and discovery rather than funnel mechanics.
SheerID's SVP of marketing Lara Compton argues the traditional linear sales funnel is obsolete, broken by Gen Z's complex non-linear consumer behavior. Brands need new frameworks beyond awareness-to-purchase models to engage younger shoppers.
Why this matters
SheerID, an identity verification platform for gated offers, is positioning itself as a thought leader on Gen Z engagement, tying its identity-based product thesis to a critique of legacy funnel marketing.
Retail-brand signals steady at 149 in the last 90 days.