Marketer AI use jumps to 86% in 2025, but tech skills stall, Modern Retail+ finds
Modern Retail+ Research surveyed 142 brand and agency professionals and found AI adoption among marketers climbed from 44% in 2022 to 57% in 2023, 71% in 2024 and 86% in 2025. Despite the surge, tech skills and AI expertise are lagging adoption, per the 2026 AI applications report.
Modern Retail+ Research finds marketer AI adoption surged from 44% in 2022 to 86% in 2025 across 142 brand and agency professionals, though tech skills and expertise lag behind, per its 2026 AI applications report.