Starbucks tests wellness lifestyle play with $22 Kahlana Barfield Brown weighted vest
Starbucks is extending beyond beverages with a limited-edition weighted vest collab launching May 21 on By Kahlana's site. The 5-pound vest, priced at $22, features a pocket sized for Starbucks' bottled Coffee & Protein drinks—signaling a deliberate push into the health-and-wellness lifestyle category.
Starbucks pushes into health-and-wellness lifestyle territory with a limited-edition $22 weighted vest by Kahlana Barfield Brown, designed with a pocket for its bottled Coffee & Protein drinks, launching May 21 on By Kahlana's site.
Why this matters
Starbucks is testing lifestyle extensions as it diversifies globally, following recent expansion moves like Tata Starbucks' 4th Kolkata Reserve store and rooftop format in India.
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