Aerie's no-AI creator program pulls 10,000 applicants in two weeks, hits 12,000 members
Aerie's Realmakers Community, a nano-creator program launched in late April, bans AI-generated content in favor of authentic posts. The bet drew over 10,000 applications in two weeks and 12,000 members by May 11, blowing past internal targets — 50% of the weekly goal in 24 hours and 100% of the monthly goal in 7 days.
Aerie's new nano-creator program, Realmakers Community, bans AI-generated content and demands authenticity. Launched late April, it drew over 10,000 applications in two weeks and hit 12,000 members by May 11, far exceeding sign-up targets.