Target sunsets creator storefronts, splits influencer strategy into two tiers with LTK partnership
Target killed its commission-based creator program in May, replacing it with Club Target for micro-creators (gift cards, reshares) and Target Ambassadors, an LTK-powered tier for larger creators offering commissions plus monthly bonuses. Move follows 55,000 creator partnerships per year.
Target sunset its commission-based creator storefront program in May, replacing it with Club Target for smaller creators (gift cards, social reshares, some commissions) and Target Ambassadors, an LTK partnership for larger creators with commissions and monthly bonuses.