Amazon retires Rufus, folds AI shopping into Alexa+ as conversational agent
Amazon has discontinued its standalone Rufus chatbot, migrating capabilities into 'Alexa for Shopping.' The unified agent lets customers query products, compare items, track prices and automate purchases via natural language, drawing on shopping history and Alexa conversations.
Amazon has discontinued its standalone Rufus chatbot, migrating capabilities into 'Alexa for Shopping.' The unified agent lets customers query products, compare
Modern Retail · 5/15/2026, 1:32:51 AM · Ask about this →