BigBasket expands offline grocery push to reach more Indian shoppers
Tata-owned BigBasket is building an omnichannel grocery network through self-service stores and a large-format supermarket pilot in Hyderabad, while retaining a far wider online assortment. The strategy targets shoppers who continue to prefer physical grocery retail.
BigBasket is widening its India omnichannel strategy through self-service stores and a large-format supermarket pilot, aiming to reach grocery shoppers who prefer physical retail. Tata-owned BigBasket retains online depth while considering additional fundraising and an IPO by 2025.
Why this matters
The move extends BigBasket's Bengaluru offline-store expansion and builds on its January 2023 bet to widen grocery reach through physical stores ahead of broader omnichannel growth.
Omni-channel is accelerating, up 192900% QoQ.