BigBasket expands offline grocery push with Bengaluru stores and Hyderabad pilot
Tata-owned BigBasket is building an omnichannel grocery network through self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad, aiming to reach shoppers who favour physical retail while retaining its broader online assortment.
Tata-owned BigBasket is widening its omnichannel grocery strategy through self-service stores in Bengaluru and a Hyderabad large-format pilot. GlobalData says offline retail can expand its India customer base, while BigBasket retains online depth and may raise funds before a potential 2025 IPO.
Why this matters
The expansion extends BigBasket’s January 2023 offline-store bet to widen grocery reach and follows recent signals on its Bengaluru stores and Hyderabad supermarket pilot.
Omni-channel is accelerating, up 192500% QoQ.