BigBasket's Hyderabad supermarket pilot resurfaces, spotlighting January 2023 offline grocery push
Resurfacing a January 2023 move, Tata-owned BigBasket built an omnichannel grocery network through self-service outlets and a large-format supermarket pilot in Hyderabad, aiming to widen its customer base as it competed with Amazon, Reliance and Flipkart.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery business, adding self-service outlets and piloting a Hyderabad supermarket. GlobalData says physical stores can widen its India customer base amid competition from Amazon, Reliance and Flipkart.
Why this matters
The resurfaced Hyderabad pilot aligns with recent signals on BigBasket widening offline reach, expanding its omnichannel grocery push and positioning its store network ahead of potential IPO discussions.
Omni-channel is accelerating, up +191700% QoQ.