BigBasket's early-2023 offline grocery bet resurfaces amid talk of widening reach ahead of potential 2025 IPO
Tata-owned BigBasket was building, as of January 2023, an omnichannel grocery network through self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad, while keeping physical-store assortments far narrower than its online range.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery presence, widen India reach and counter competition. It has self-service Bengaluru outlets and a Hyderabad supermarket pilot, while retaining online breadth; the company may pursue an IPO by 2025.
Why this matters
The finding aligns with recent signals that BigBasket is betting on offline stores to widen India reach ahead of a potential IPO and broadening its offline grocery push. It also supports GlobalData's view that the move could widen its customer base.
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