BigBasket broadens offline grocery push to extend its omnichannel reach
Tata-owned BigBasket is adding self-service stores in Bengaluru and piloting a large-format supermarket in Hyderabad, aiming to reach more shoppers beyond its online base. Physical stores will stock roughly one-tenth of the assortment available online.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery presence, starting with self-service stores in Bengaluru and a Hyderabad supermarket pilot. It expects physical retail to widen India reach while online remains central, amid competition from Amazon, Reliance and Flipkart.
Why this matters
The move extends BigBasket’s earlier offline grocery push, previously flagged as a way to widen its India customer base, and revives the early-2023 Bengaluru-store and Hyderabad-pilot strategy.
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