BigBasket’s offline retail push could widen its India customer base, GlobalData says
BigBasket’s focus on offline retail is expected to complement its digital grocery business, broaden its customer reach in India and support longer-term expansion plans, according to GlobalData.
BigBasket’s focus on offline retail is expected to broaden its customer base in India and support its expansion plans, according to GlobalData.
Why this matters
BigBasket’s strategy follows signals on Bengaluru stores and a Hyderabad pilot in early 2023, alongside coverage linking offline expansion to wider grocery reach and a potential 2025 IPO.
Omni-channel is accelerating, up 187600% QoQ.