BigBasket's early-2023 offline grocery push resurfaces: Bengaluru stores and Hyderabad pilot
Tata-owned BigBasket had added self-service stores in Bengaluru and piloted a larger format in Hyderabad back in January 2023, using physical retail to broaden its customer base alongside online grocery. GlobalData said the move aligned with rising supermarket spending and intensifying competition.
Tata-owned BigBasket is widening its omnichannel strategy through self-service stores in Bengaluru and a large-format Hyderabad pilot, aiming to expand its India customer base amid grocery competition. It raised $200 million from Tata Digital and is considering an IPO by 2025.
Why this matters
The January 2023 move aligns with recent signals on BigBasket's offline push for wider reach ahead of a potential 2025 IPO and its broader omnichannel grocery strategy, while FY26 results showed losses widening despite revenue growth.
Omni-channel is accelerating, up 183900% QoQ.