BigBasket’s offline push targets wider reach ahead of potential 2025 IPO
BigBasket is pairing its online grocery assortment with self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad, aiming to improve customer engagement and broaden its addressable base. The Tata-backed company is retaining online depth while testing a leaner in-store SKU mix.
BigBasket is expanding offline formats to complement online grocery, improve engagement and reach more Indian consumers. It operates self-service outlets in Bengaluru and piloted a large-format Hyderabad supermarket, while retaining online depth and evaluating fundraising ahead of a potential 2025 IPO.
Why this matters
The move extends BigBasket’s January 2023 offline expansion and follows FY26 disclosures that B2C losses widened 66% to ₹3,073 crore while revenue grew 7.7%.
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