BigBasket's January 2023 bet on offline stores resurfaces amid push to broaden grocery reach and support omnichannel growth
Tata-owned BigBasket widened its offline presence from Bengaluru to a large-format supermarket pilot in Hyderabad back in January 2023, using physical stores to reach more shoppers while retaining its deeper online assortment. The push could strengthen its runway toward a potential 2025 IPO.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery presence, starting with self-service outlets in Bengaluru and a Hyderabad supermarket pilot. The retailer expects physical stores to widen reach while retaining online assortment depth, and may pursue an IPO by 2025.
Why this matters
The signal aligns with recent coverage of BigBasket's Hyderabad supermarket pilot and its early-2023 offline grocery bet, both framing store expansion as a way to widen reach ahead of potential IPO discussions.
Omni-channel is accelerating, up 192000% QoQ.