HUL-owned Kwality Wall's will reformulate its entire India ice cream portfolio to milk-fat by 2027, abandoning cheaper vegetable-fat frozen desserts. Nearly 50% of SKUs shift in 2025, setting up sharper head-to-head competition with dairy incumbent Amul on cost, supply, and shelf positioning.

Business Today · Latest · 5/30/2026, 8:58:55 AM

Magnum Ice Cream Company is reformulating its India portfolio from vegetable-fat frozen desserts to milk-based ice cream, slashing prices by up to 30% and adding local flavours. The $200M India business is accelerating capex toward a 1 million cabinet distribution target.

Business Today · Latest · 5/29/2026, 8:00:08 AM

Magnum Ice Cream Company plans to convert 50% of Kwality Wall's India portfolio to dairy this year, shedding the 'frozen dessert' label. Strategy includes price cuts, local flavors like kulfi, and scaling to 1M cold cabinets to defend share in a $2B market.

NDTV Profit · 5/29/2026, 5:25:47 AM

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based by next year, cutting prices up to 30%, adding local flavours, opening 8 factories and rolling out 1 million cold cabinets to chase India's $2B ice cream market growing 11%.

ET Retail · 5/29/2026, 5:13:11 AM

Spun out of Unilever, Magnum Ice Cream is anchoring a ₹900-crore Global Capability Centre in Pune and a METSA HQ in Mumbai, quadrupling factories and rolling out 50,000 deep-freeze cabinets. Quick-commerce tie-ups with Blinkit, Zepto and Instamart underpin a premiumisation play despite an FY26 net loss of ₹385.6 crore.

The Hindu BusinessLine · 5/29/2026, 3:27:12 AM

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based, cutting prices up to 30%, adding local flavours and rolling out 1 million cold cabinets to expand reach in a $2B Indian market growing 11% where per-capita consumption is just 0.6 litres.

ET Small Business · 5/29/2026, 12:23:41 AM

Demerger activity surged in 2025 with 29 deals topping $40 billion, the highest in a decade. Retail-relevant splits include HUL hiving off Kwality Wall's ice cream and Jubilant separating its consumer business, as investors reward focused pure-plays over sprawling conglomerates.

Business Standard · Companies · 5/27/2026, 5:14:35 PM

Mumbai-based D2C premium ice cream brand Papacream has scaled to 100 dark stores in five months through its Cure Foods partnership, with plans to double to 200 by year-end. The 2015-founded brand is targeting Rs 25 Cr ARR near-term and Rs 50 Cr in three years, while pricing single-serves at Rs 120-175 to undercut Baskin-Robbins and NIC. Quick commerce entry and Singapore/UAE exports are next.

YourStory · Capital · 5/20/2026, 1:38:25 AM

Ice cream majors are splitting summer ad spends between TV nostalgia plays and digital influencer content, while layering quick-commerce tie-ups with Blinkit, Zepto and Swiggy Instamart. Regional vernacular creatives and freezer visibility are emerging as decisive levers as the category chases double-digit growth.

ET BrandEquity · 5/14/2026, 1:08:36 AM