Kwality Wall's goes all-dairy in 2025, slashes prices 30% to claw back share from Amul

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based by next year, cutting prices up to 30%, adding local flavours, opening 8 factories and rolling out 1 million cold cabinets to chase India's $2B ice cream market growing 11%.

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based by next year, cutting prices up to 30%, adding local flavour

ET Retail · 5/29/2026, 5:13:11 AM · Ask about this →

Kwality Wall's + Amul + Cornetto + K Rustom + Magnum Ice Cream Company + Unilever +