Magnum Ice Cream Company is reformulating its India portfolio from vegetable-fat frozen desserts to milk-based ice cream, slashing prices by up to 30% and adding local flavours. The $200M India business is accelerating capex toward a 1 million cabinet distribution target.

Business Today · Latest · 5/29/2026, 8:00:08 AM

Magnum Ice Cream Company plans to convert 50% of Kwality Wall's India portfolio to dairy this year, shedding the 'frozen dessert' label. Strategy includes price cuts, local flavors like kulfi, and scaling to 1M cold cabinets to defend share in a $2B market.

NDTV Profit · 5/29/2026, 5:25:47 AM

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based by next year, cutting prices up to 30%, adding local flavours, opening 8 factories and rolling out 1 million cold cabinets to chase India's $2B ice cream market growing 11%.

ET Retail · 5/29/2026, 5:13:11 AM

Spun out of Unilever, Magnum Ice Cream is anchoring a ₹900-crore Global Capability Centre in Pune and a METSA HQ in Mumbai, quadrupling factories and rolling out 50,000 deep-freeze cabinets. Quick-commerce tie-ups with Blinkit, Zepto and Instamart underpin a premiumisation play despite an FY26 net loss of ₹385.6 crore.

The Hindu BusinessLine · 5/29/2026, 3:27:12 AM

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based, cutting prices up to 30%, adding local flavours and rolling out 1 million cold cabinets to expand reach in a $2B Indian market growing 11% where per-capita consumption is just 0.6 litres.

ET Small Business · 5/29/2026, 12:23:41 AM