Kwality Wall's goes all-dairy in 2025, slashes prices 30% to claw back share from Amul

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based, cutting prices up to 30%, adding local flavours and rolling out 1 million cold cabinets to expand reach in a $2B Indian market growing 11% where per-capita consumption is just 0.6 litres.

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based, cutting prices up to 30%, adding local flavours and rolling

ET Small Business · 5/29/2026, 12:23:41 AM · Ask about this →

Kwality Wall's + Amul + Cornetto + K Rustom + Magnum Ice Cream Company + Unilever +