Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based by next year, cutting prices up to 30%, adding local flavours, opening 8 factories and rolling out 1 million cold cabinets to chase India's $2B ice cream market growing 11%.

ET Retail · 5/29/2026, 5:13:11 AM

Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based, cutting prices up to 30%, adding local flavours and rolling out 1 million cold cabinets to expand reach in a $2B Indian market growing 11% where per-capita consumption is just 0.6 litres.

ET Small Business · 5/29/2026, 12:23:41 AM