Kwality Wall's to Swap Palm Oil for Milk, Repositions as True Ice Cream Brand

Magnum Ice Cream Company plans to convert 50% of Kwality Wall's India portfolio to dairy this year, shedding the 'frozen dessert' label. Strategy includes price cuts, local flavors like kulfi, and scaling to 1M cold cabinets to defend share in a $2B market.

Magnum Ice Cream will convert 50% of Kwality Wall's India range to dairy in 2025, ditching the 'frozen dessert' tag to reclaim share from Amul.

NDTV Profit · 5/29/2026, 5:25:47 AM · Ask about this →

Kwality Wall's + CavinKare + Cornetto + Hindustan Unilever + Magnum + Magnum Ice Cream Company +