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Kwality Wall's exits frozen dessert category, going full dairy by 2027

HUL-owned Kwality Wall's will reformulate its entire India ice cream portfolio to milk-fat by 2027, abandoning cheaper vegetable-fat frozen desserts. Nearly 50% of SKUs shift in 2025, setting up sharper head-to-head competition with dairy incumbent Amul on cost, supply, and shelf positioning.

HUL-owned Kwality Wall's will reformulate its entire India ice cream portfolio to milk-fat by 2027, abandoning cheaper vegetable-fat frozen desserts. Nearly 50%

Business Today · Latest · 5/30/2026, 8:58:55 AM · Ask about this →

Kwality Wall's Amul Vantara