Diageo India raised its V9 Beverages holding from 15% to 25% between June 2024 and January 2025, backing Sober's zero-proof spirits, RTDs and sparkling water push into India's top 100 bars at a ₹60 entry price. The bet rides a $39.7B alcohol market growing 3-4% CAGR as low/no-alc gains share.

The Hindu BusinessLine · 5/25/2026, 1:23:09 AM

Home-grown coffee liqueurs Bandarful and Quaffine are carving out a premium niche using Indian beans. Diageo India took a 25% stake in Quaffine in 2024, with the brand growing 2.5x. Bandarful doubled coffee sourcing from 3 to 6 tonnes. Category is under 1% of alco-bev but riding a 60-70% premiumisation wave at the Rs 1,650 price point.

Business Today · Latest · 5/21/2026, 12:26:56 PM

Tilaknagar, Diageo, Radico Khaitan and John Distilleries are redesigning labels, smoothing blends and launching flavoured 'flandy' variants to premiumise a category where 98% of sales sit in five southern states and premium SKUs are under 25% of volumes.

ET Retail · 5/20/2026, 7:50:14 AM

Brandy moves 88.5M cases a year and accounts for 20% of India's spirits, but 98% of sales sit in five southern states plus one UT. Tilaknagar (Mansion House), Diageo, John Distilleries and Radico Khaitan are pushing premium blends, flavoured 'flandy' variants, redesigned labels and cocktail positioning to broaden appeal.

ET Small Business · 5/20/2026, 6:07:44 AM

India's second-largest spirits category sells 88.5M cases annually but 98% comes from five southern states with mass-market pricing. Tilaknagar (Mansion House), Diageo, Radico Khaitan and John Distilleries are betting on premium SKUs and national distribution to break brandy out of its regional, value-tier box.

ET Brand Equity · 5/20/2026, 5:16:33 AM

USL guides 11.3% prestige-and-above and 17.1% mid-prestige growth into FY27, anchored on premiumisation and 100 million new legal-drinking-age consumers over five years. Packaging inflation is the offset, projected to compress gross margins by 1.25-1.5 ppt and cost up to ₹40 crore.

ET Small Business · 5/17/2026, 7:33:24 PM

A wave of CEO exits swept India's FMCG sector in 2025, with HUL, Britannia, Nestle India, Diageo and PepsiCo among those changing leadership as boards lose patience amid weak volumes, urban demand slowdown and inflation-hit margins.

CNBC TV18 · Retail · 5/13/2026, 10:25:39 PM