Tilaknagar, Diageo lead brandy makeover bid as category stays stuck in the South

Brandy moves 88.5M cases a year and accounts for 20% of India's spirits, but 98% of sales sit in five southern states plus one UT. Tilaknagar (Mansion House), Diageo, John Distilleries and Radico Khaitan are pushing premium blends, flavoured 'flandy' variants, redesigned labels and cocktail positioning to broaden appeal.

Tilaknagar and Diageo push premium blends and 'flandy' variants to expand India's 88.5M-case brandy category beyond its southern stronghold.

ET Small Business · 5/20/2026, 6:07:44 AM · Ask about this →

Tilaknagar Industries + Diageo India + John Distilleries + Mansion House + Radico Khaitan +