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Diageo India bets on premium spirits surge, but packaging costs threaten ₹40 crore margin hit

USL guides 11.3% prestige-and-above and 17.1% mid-prestige growth into FY27, anchored on premiumisation and 100 million new legal-drinking-age consumers over five years. Packaging inflation is the offset, projected to compress gross margins by 1.25-1.5 ppt and cost up to ₹40 crore.

Diageo India guides 11.3% prestige and 17.1% mid-prestige growth to FY27, but packaging inflation may cost up to ₹40 crore in margins.

ET Small Business · 5/17/2026, 7:33:24 PM · Ask about this →

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