Indian coffee liqueurs brew premium play; Diageo backs Quaffine, Bandarful scales bean sourcing

Home-grown coffee liqueurs Bandarful and Quaffine are carving out a premium niche using Indian beans. Diageo India took a 25% stake in Quaffine in 2024, with the brand growing 2.5x. Bandarful doubled coffee sourcing from 3 to 6 tonnes. Category is under 1% of alco-bev but riding a 60-70% premiumisation wave at the Rs 1,650 price point.

Diageo backs Quaffine with 25% stake; Bandarful doubles bean sourcing to 6 tonnes as Indian coffee liqueurs ride premiumisation at Rs 1,650.

Business Today · Latest · 5/21/2026, 12:26:56 PM · Ask about this →

Bandarful + Barbet & Pals + Diageo India + Himmaleh Spirits + Quaffine + Sidecar + The Brook +