Liquor majors race to make brandy cool beyond the south

Tilaknagar, Diageo, Radico Khaitan and John Distilleries are redesigning labels, smoothing blends and launching flavoured 'flandy' variants to premiumise a category where 98% of sales sit in five southern states and premium SKUs are under 25% of volumes.

Tilaknagar, Diageo, Radico Khaitan and John Distilleries are revamping brandy labels, blends and flavours to grow the category beyond South India.

ET Retail · 5/20/2026, 7:50:14 AM · Ask about this →

Tilaknagar Industries + Diageo India + John Distilleries + Mansion House + Radico Khaitan +