Five digital commerce majors have launched a joint coalition with Koan Advisory Group as secretariat to push consumer trust, MSME enablement, supply chain resilience and policy advocacy for India's online retail sector.

NDTV Profit · 6/2/2026, 8:46:53 AM

Five digital commerce majors have launched the Digital Commerce Coalition in New Delhi to push policy priorities around consumer trust, MSME access and supply chain resilience. The body is betting on India's digital commerce market scaling from $165 Bn to $450 Bn in five years, even as Flipkart and Reliance stay out of the founding roster.

Inc42 · Buzz · 6/2/2026, 7:06:37 AM

Five major digital commerce players have launched an India-focused industry body to tackle customer trust, delivery partner welfare, MSME enablement and supply chain issues. Koan Advisory Group serves as secretariat. Notably absent: Flipkart, signalling a potential split in how the sector engages policymakers.

Mint · Companies · 6/2/2026, 6:52:09 AM

Five of India's largest digital commerce players have launched an industry body to engage on policy, consumer trust, MSME access and supply chains. Koan Advisory Group will run the secretariat. Flipkart's absence from the founding lineup is the standout signal in an otherwise unified front.

Entrackr · Newsletter · 6/2/2026, 5:16:49 AM