Amazon, Eternal, Meesho, Swiggy, Zepto form Digital Commerce Coalition in India

Five digital commerce majors have launched a joint coalition with Koan Advisory Group as secretariat to push consumer trust, MSME enablement, supply chain resilience and policy advocacy for India's online retail sector.

— Filed Tue, 2 Jun, 2026, 14:16 IST · Source NDTV Profit · Updated

Amazon, Eternal, Meesho, Swiggy and Zepto have launched the Digital Commerce Coalition to drive sustainable growth of India's digital commerce, focusing on consumer trust, MSME enablement, supply chain resilience and policy advocacy, with Koan Advisory Group as secretariat.